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Making additional profits by reducing drip loss

Drip loss alters the perceived quality of meat in retail by the consumer. It also negatively impacts its juiciness and its conservation. Research has revealed that drip loss is correlated with the oxidation of proteins in muscles. Proper supply of antioxidants through nutrition can contribute to reduce oxidation happening in chicken muscles.

Selisseo® is a pure organic selenium based antioxidant, which can help reducing protein oxidation and drip loss.

A trial conducted in Henan Agriculture University, China showed that a supplementation with Selisseo® reduced drip losses in chicken breast muscle compared to sodium selenite. With Selisseo®, drip loss was improved by - 1.25% unit. This suggests a higher water holding capacity, which would also increase meat shelf life. 1% improvement of drip loss is equivalent to an additional profit of 20,500€ for a 1 million chicken production.

Having Selisseo® in broilers feed can contribute to reduce drip loss in chickens, which translates into direct additional profit for producers and retailers.  Moreover, in retails, meat becomes more attractive to consumers.

Click on the icon below for a better understanding:

INFROGRAPHIC3_ DRIP LOSS